Study of marketing features on the real estate market

Abstract

This article highlights the features of real estate and marketing research in the real estate market, for the effective promotion of these objects in the construction market. The peculiarities of the life cycle of real estate objects and the actions of marketers at its various stages are considered. Real estate market research is shown to be an important tool for understanding current trends and demand for real estate, which allows you to understand which types of real estate are popular, which regions are most attractive to buyers, and which factors affect real estate prices. Marketing research can be useful to many different groups of people, including realtors, investors, and builders. The main goal of marketing research on the real estate market is to analyze the needs and demand for real estate among different groups of consumers. This allows builders and realtors to adapt their products and services to the needs of investors, find new sales markets and obtain the necessary financial returns. In addition, real estate market research can help identify potential risks and opportunities, which in turn will ensure the implementation of informed decisions about investing in real estate.